A lot of people (soda jerks at the ice cream parlor, salesmen at my favorite Jaguar dealership) ask me, "Hey, so uh, Nick, whatsa your favorite ad of all time, there, uh?" Most of the people I meet speak with a Bronx/Italian accent, and the tenets of journalistic integrity require me to reproduce it faithfully here, with my keyboard.
Well, here it is, tender and lovely as a newborn fawn on the first day of an Indian summer:
Shhh. Don't speak. LISTEN.
NOW DO YOU UNDERSTAND?
It's got each of Nick's Patented Three C's Of Advertising "C"uccess:
Crafted headline,
Compelling visual,
Call to action.
The light bulb represents the light of knowledge one gains when his ads are placed contextually.
Contextual advertising is when some machine somewhere scans the content of a webpage and places a banner ad that relates to that content.
So read an article about what types of cool vodka kids are sippin' on, see an ad for some vodka. Read an article about health code violations in a slaughterhouse, see an ad for Wendy's new Spicy Baconator. Read an article about contextual advertising, get folded into another dimension.
I found this ad for a contextual advertising service on A COLLEGE FOOTBALL BLOG, so maybe this ad should have read itself, taken its own advice, and subscribed to its own service with the hope of better placement.
Other than that, the ad is pitch perfect.
Plus, it's an internet banner ad, so it's new media.
HAVEN'T YOU GUYS HEARD THAT THE INTERNET IS THE FUTURRRRRRRRRRE(gurgle)
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